{"id":84546,"date":"2023-10-22T11:54:01","date_gmt":"2023-10-22T16:54:01","guid":{"rendered":"https:\/\/test.advantagemarketing.mx\/?p=84546"},"modified":"2023-12-04T19:10:37","modified_gmt":"2023-12-05T01:10:37","slug":"como-armar-el-brief-ideal-paso-a-paso","status":"publish","type":"post","link":"https:\/\/www.advantageteam.com\/en\/como-armar-el-brief-ideal-paso-a-paso\/","title":{"rendered":"C\u00d3MO ARMAR EL BRIEF IDEAL PASO A PASO"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"84546\" class=\"elementor elementor-84546\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3912302 elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"3912302\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb98a5 tm-bg-color-over-image\" data-id=\"3eb98a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89aa49 elementor-widget elementor-widget-tm-ele-text-editor\" data-id=\"e89aa49\" data-element_type=\"widget\" data-widget_type=\"tm-ele-text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-text-editor\">\r\n\t\t<p>Como especialista en el \u00e1rea de marketing y ventas, conoces la importancia del brief, tu gu\u00eda maestra para presentar un proyecto a tus aliados pero, \u00bfqu\u00e9 tan seguro est\u00e1s de incluir toda la informaci\u00f3n necesaria?<br \/><br \/><\/p><p>Utiliza este checklist para averiguarlo.<br \/><br \/><\/p><ul><li><strong>Define target y objetivos.<\/strong><br \/>Aseg\u00farate de ser expl\u00edcito sobre a qui\u00e9n le vas a hablar y por qu\u00e9, siempre de manera concisa.<br \/><br \/><\/li><li><strong>Incluye antecedentes.<\/strong><br \/>\u00bfQui\u00e9n mejor que t\u00fa para compartir los mayores \u00e9xitos y aprendizajes de tu marca? No olvides incluir esos acontecimientos como punto de referencia.<br \/><br \/><\/li><li><strong>Considera a tu competencia y a la industria.<\/strong><br \/>Incorpora cifras, estudios y benchmarks para generar insights que enriquezcan al proyecto.<br \/><br \/><\/li><li><strong>Detalla cualquier condicionamiento.<\/strong><br \/>Toda restricci\u00f3n o preferencia debe estar escrita para que tu agencia de planes de lealtad o promociones pueda hacer un trabajo alineado a los valores de tu marca.<br \/><br \/><\/li><li><strong>Fija el presupuesto o una cifra estimada.<\/strong><br \/>Planea fechas para recibir la propuesta, sobretodo si son m\u00e1s de una. No olvides comunicar si es una sola entrega o si requieres avances en una fecha anticipada.<br \/><br \/><\/li><li><strong>Da a conocer las fechas de entrega.<\/strong><br \/>Desde un comienzo es importante contemplar el budget con el que cuentas para que cada esfuerzo sea adecuado seg\u00fan las necesidades del proyecto.<br \/><br \/><\/li><li><strong>\u00a1Se vale incluir tus ideas!<\/strong><br \/>Si\u00e9ntete libre de poner referencias, ejemplos e inspiraci\u00f3n que te gustar\u00eda que se tomara en cuenta. Un brief de marketing siempre es m\u00e1s atractivo cuando se sella con la personalidad de tu marca.<\/li><\/ul>\t\t<\/div>\r\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sit amet consectete adipising elit wedo eiusmod temeidiunt laboret dolore magna<\/p>","protected":false},"author":2,"featured_media":84548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-84546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00d3MO ARMAR EL BRIEF IDEAL PASO A PASO - Marketing Relacional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advantageteam.com\/en\/como-armar-el-brief-ideal-paso-a-paso\/\" \/>\n<meta name=\"author\" content=\"Advantage Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.advantageteam.com\/como-armar-el-brief-ideal-paso-a-paso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.advantageteam.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00d3MO ARMAR EL BRIEF IDEAL PASO A PASO\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00d3MO ARMAR EL BRIEF IDEAL PASO A PASO - Marketing Relacional","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advantageteam.com\/en\/como-armar-el-brief-ideal-paso-a-paso\/","author":"Advantage Marketing","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.advantageteam.com\/como-armar-el-brief-ideal-paso-a-paso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advantageteam.com\/"},{"@type":"ListItem","position":2,"name":"C\u00d3MO ARMAR EL BRIEF IDEAL PASO A PASO"}]}]}},"_links":{"self":[{"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/posts\/84546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/comments?post=84546"}],"version-history":[{"count":7,"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/posts\/84546\/revisions"}],"predecessor-version":[{"id":84869,"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/posts\/84546\/revisions\/84869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/media\/84548"}],"wp:attachment":[{"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/media?parent=84546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/categories?post=84546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advantageteam.com\/en\/wp-json\/wp\/v2\/tags?post=84546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}