{"id":84534,"date":"2023-02-13T11:45:08","date_gmt":"2023-02-13T17:45:08","guid":{"rendered":"https:\/\/test.advantagemarketing.mx\/?p=84534"},"modified":"2023-12-04T19:18:52","modified_gmt":"2023-12-05T01:18:52","slug":"sabes-lo-que-es-la-automatizacion-del-marketing","status":"publish","type":"post","link":"https:\/\/www.advantageteam.com\/en\/sabes-lo-que-es-la-automatizacion-del-marketing\/","title":{"rendered":"\u00bfSABES LO QUE ES LA AUTOMATIZACI\u00d3N DEL MARKETING?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"84534\" class=\"elementor elementor-84534\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5db4f8c elementor-section-boxed elementor-section-height-default elementor-section-height-default tm-col-stretched-none tm-bg-color-over-image\" data-id=\"5db4f8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11e7083 tm-bg-color-over-image\" data-id=\"11e7083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec3fb50 elementor-widget elementor-widget-tm-ele-text-editor\" data-id=\"ec3fb50\" data-element_type=\"widget\" data-widget_type=\"tm-ele-text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-text-editor\">\r\n\t\t<p>\u00bfAlguna vez has entrado en alg\u00fan sitio de servicios y lo primero que te aparece es un pop up para programar alguna cita o un registro sin papeleos ni contacto f\u00edsico? Bueno, a esto se le llama automatizaci\u00f3n del marketing e implica un cambio completo en la estrategia de cada empresa.<br \/><br \/><\/p><p>En la b\u00fasqueda de generar clientes potenciales, impulsar las ventas y optimizar el gasto de marketing en los vendedores, las empresas comenzaron a optar, hace m\u00e1s de una d\u00e9cada, por enfocar sus esfuerzos en un sistema automatizado.<br \/><br \/><\/p><p>Esto significa permitir que la tecnolog\u00eda se haga cargo de los procesos de venta mientras los agentes del marketing se preparan para analizar los resultados de la data de cada campa\u00f1a y convertir a los visitantes en un ingreso tangible.<br \/><br \/><\/p><p>No obstante, al optar por este sistema, antes es importante hacerse algunas de las siguientes preguntas: \u00bfTu CRM es capaz de obtener la informaci\u00f3n necesaria para establecer conexiones significativas con los clientes? \u00bfSabes a qui\u00e9n te est\u00e1s dirigiendo? \u00bfSe adapta esta estrategia al comportamiento de tus clientes potenciales? \u00bfEs posible medir el inter\u00e9s de tus consumidores?<br \/><br \/><\/p><p>Ante respuestas negativas, esta automatizaci\u00f3n ser\u00e1 el respiro que tanto hab\u00edas buscado, pues las oportunidades de mejora pueden ser infinitas, por ejemplo:<br \/><br \/><\/p><ol><li>Env\u00edo de correos electr\u00f3nicos masivos.<\/li><li>Contenido personalizado en funci\u00f3n al perfil del cliente.<\/li><li>Definici\u00f3n de materiales de venta y \u00e1reas para que los ejecuten.<\/li><li>Comunicaci\u00f3n constante y escalable, entre muchas otras.<br \/><br \/>Ahora que ya lo sabes, aprovecha lo que la tecnolog\u00eda nos ofrece y obt\u00e9n el mayor provecho posible de tus ventas al inclinarte por un proceso que te ahorrar\u00e1 tiempo y dinero.<\/li><\/ol>\t\t<\/div>\r\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99faf31 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"99faf31\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428a1be elementor-widget elementor-widget-tm-ele-text-editor\" data-id=\"428a1be\" data-element_type=\"widget\" data-widget_type=\"tm-ele-text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tm-text-editor\">\r\n\t\t<ul><li>Go Agency, \u201cGet personal with marketing automation\u201d: <a href=\"http:\/\/www.go-agency.com\/feed\/marketing-automation-right-your-business\">http:\/\/www.go-agency.com\/feed\/marketing-automation-right-your-business<\/a><\/li><\/ul>\t\t<\/div>\r\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sit amet consectete adipising elit wedo eiusmod temeidiunt laboret dolore magna<\/p>","protected":false},"author":2,"featured_media":84536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-84534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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